Wise | Financial Floaties
CHALLENGE
Wise is launching the Young Explorer Card (in beta) for 15-17 year olds that converts currency across the world, giving teens financial independence while they travel. But, with only 24% of young people receiving financial education at home, how can Wise give parents the confidence to actually let their teens fly?
INSIGHT
When kids lack financial literacy, it hurts their parents' pockets.
IDEA
Teens are too old for training wheels and puddle jumpers, but not for Financial Floaties - these new product features teach the skills Young Explorers need to be Wise with their money, wherever they land.
Additional in-app features, each thoughtfully created as financial floaties to teach Young Explorers financial literacy.
TEAM
AD: Rebecca Vanular + Noa Elfassy CW: Michelle Zyma + Silas Le Blanc