Bark | True Pawsonality
INSIGHT
Pet parents are so confident they've got their dogs figured out, they've turned them into fully fictionalized characters complete with storylines, friends, enemies, and feelings.
IDEA
With licensed toys from the world's biggest fandoms, BarkBox taps into stan culture and beloved characters to celebrate your pup's True Pawsonality - through OOHs that make every dog owner stop and say 'that's my dog', and an immersive True Pawsonality Test where dogs can choose a side for themselves.
Think you know which Spongebob character your pup is? See whoβs house (and toy) they like playing with the most to find out!
A quick treat tasting break for all the good dogs of Bikini Bottom.
Hogwarts or Hufflepuff? Light side or dark side? See which one they choose for themselves.
Elphaba or Glinda? Snap a pic of your pup in their favourite characterβs cutout, then sniff through the poppy field to dicoverate (find in Ozian) a treat.
Shop your favourite fandomβs toys + treats before signing up for a monthly BarkBox subscription.
TEAM
AD & CW: Rebecca Vanular