AllTrails | On-Grid
Young Shits Runner-Up (December 2025 Student Category)
CHALLENGE
AllTrails has BDE (Big Dad Energy). It lacks the cool factor needed to be hot to urban Gen-Zs already obsessed with hot girl walks, hyrox, and the iconic matcha + pilates date.
INSIGHT
The city grid is a massive untapped trail network.
IDEA
On-Grid: curated urban hiking trails, each intentionally routed through the places, trends, and obsessions already living rent-free in Gen Z's head.
Urban Trail Markers
Toronto is home to Canadaβs largest creative community - explore the start of what it has to offer.
A safe walking loop for meeting an online date.
Toronto is overflowing with amazing cafes, letβs do a coffee hike!
Crush some goals without leaving the city.
Collect βem all!
Partnerships
AllTrails becomes the Official Route Partner of the HotGirl Walk & features HGW Verified routes (exactly 4 miles).
AllTrails partners with these popular Toronto influencers to post walk-throughs of the curated routes and highlight the various opportunities available through the app.
TEAM
AD & CW: Rebecca Vanular + Alessandra Singh