AllTrails | On-Grid
Young Shits Runner-Up (December 2025 Student Category)
Among hot girl walks, hyrox and the iconic matcha + pilates date, AllTrails is an app with BDE (Big Dad Energy), lacking the “cool factor” needed to be hot to urban Gen-Zs.
Though AllTrails is known for off-grid hiking trails, we noticed that the city grid is an untapped trail network with endless urban hiking routes.
Introducing... On-Grid: A curated network of in-app urban hiking trails - with a twist. Each trail is intentionally routed through the places, trends, and obsessions already living rent-free in Gen Z's head.
Collect ‘em all!
Curated Walks & Recommended Stops
Toronto is home to Canada’s largest creative community - explore the start of what it has to offer.
A safe walking loop for meeting an online date.
Toronto is overflowing with amazing cafes, let’s do a coffee hike!
Crush some goals without leaving the city.
Super Hot Bonus Route 🔥
Hamilton has the heat.
Walk the real-life set of HBO’s Heated Rivalry with this curated route of iconic filming locations. We’ve mapped out the exact corners where Shane and Ilya’s secret unfolded.
Your Goal: Reach the sites, check the in-app scene reference, and snap a photo to recreate the iconic moments.
The ultimate IYKYK tour.
URBAN TRAIL MARKERS
SIDEWALK OOHs
Scan to discover new OnGrid trails & create your own urban hiking community.
EXPERIENTIAL
To launch AllTrails OnGrid, a pop-up on National Take a Hike Day (November 17) will feature:
Trail huts positioned along the curated routes
Commemorative physical patches
Learn about AllTrails’ OnGrid feature
INFLUENCER PARTNERSHIPS
AllTrails becomes the Official Navigation Partner of the HotGirl Walk & features HGW Verified routes (exactly 4 miles).
AllTrails partners with these popular Toronto influencers to post walk-throughs of the curated routes and highlight the various opportunities available through the app.
Team
Rebecca Vanular & Alessandra Singh
My Role
Art Direction & Copywriting