Cotopaxi | Carry Canadaβs Reputation
CHALLENGE
In this extremely polarizing time, some Americans are hesitant to announce their nationality because of the reputation they didn't ask for.
INSIGHT
To avoid being treated poorly, Americans are already using iron-on patches and stickers and pretending to be Canadian.
IDEA
The Cotopaxi Canadiana - for American travellers whoβd rather carry Canada's reputation.
TEAM
AD: Rebecca Vanular + Noa Elfassy + Alessandra Singh + Meghan MacCormack