Hermès | The Living Canvas
Hermès' current Venture Beyond campaign brings Linda Merad’s whimsical, hand-illustrated world to life on screen.
INSIGHT
Luxury lovers already frame Hermès scarves to weave the brand into the rhythm of their everyday lives.
IDEA
Bring Venture Beyond off the screen and into the street. The Living Canvas is a city-wide takeover that transforms digital screens, physical walls, and urban spaces into a 360-degree exhibition.
Chez Hermès
A walk-through option ensures high foot traffic, offering a prestigious way for enthusiasts to 'step inside' the world of Hermès.
Transform your phone into a curated gallery with an accessible entry point into the Hermès lifestyle.
Direct Mail Flipbook:
Hermes’ iconic animated illustrations bringing luxury design into homes.
As a nod to the trend that inspired the campaign, Hermes’ iconic designs could become tear out posters in high end magazines.
TEAM
AD: Rebecca Vanular + Noa Elfassy + Alessandra Singh + Meghan MacCormack