Hermès | The Living Canvas
With Hermès' Venture Beyond campaign featuring hand-illustrated artwork, there’s an opportunity to take the whimsical world off the screen and into the street.
Luxury lovers already frame Hermès scarves to weave the brand into the rhythm of their everyday lives, and The Living Canvas meets them there.
A city-wide takeover that transforms digital screens, physical walls, and urban spaces into a 360-degree exhibition, inviting everyone into the Hermès world.
Artist Credit: Linda Merad
Chez Hermès
A walk-through option ensures high foot traffic, offering a prestigious way for enthusiasts to 'step inside' the world of Hermès.
Accessible Art
Phone Widgets:
Transform your phone into a curated gallery by bringing the iconic motifs into the digital ecosystem. The downloadable widgets provide enthusiasts an even more accessible entry point into the Hermès lifestyle.
Direct Mail Flipbook:
Hermes’ iconic animated illustrations bringing luxury design into homes.
Print Posters:
Introducing Hermes’ iconic designs as tearout posters in high end magazines, offering enthusiasts an entry point into design.
Team
Alessandra Singh, Meghan MacCormack, Noa Elfassy
My Role
Art Direction