Canada Life | Unexpected Losses
Life as a sports fan in Canada is difficult β whether it's the World Series, a gold medal game, or playoff season, losses never feel like a reality until the scoreboard proves you wrong.
INSIGHT
Canadian sports fans and the uninsured have more in common than they think - hoping for the best and avoiding preparing for the worst.
IDEA
A social and experiential campaign that leans into Game 7 heartbreak and reminds fans to prepare for the unexpected, positioning Canada Life as the insurance partner that truly gets it. Because after all, that's Canada Life.
Loss Hotline
After major Canadian team losses text LOSS to our number for a dose of empathy and humour.
TEAM
AD + CW: Rebecca Vanular + Alessandra Singh