Spotify
Saves Your Seat
Top fans shouldn’t need to take out a loan to get into the front row. We leveraged Spotify’s platform as a voice to ask artists to opt-in to Face Value Ticket exchange and kill resale gouging, saving live music seats for the fans.
OOHs for artists who opt-in to Face-Value Ticket Exchange.
Button is integrated directly onto artist’s public profiles
Fans tap to request fair ticket prices. Taps are tallied and numbers are reported to artists
When artists opt-in to Face Value Exchange they become FanLove Certified on Spotify.
SpotBot beats evil ticket scalping bots to secure fair priced tickets for real fans. Top 1% listeners are notified in their Spotify Wrapped.
Live updates for artists with the most FanLove taps put pressure on artists to save their top fan’s seats.
Tension
Ticket sites are dominated by bots that scoop up thousands of tickets within minutes, leading to resale markups of up to 700%. The most loyal listeners are being financially gouged just to see their favourite artists. (Fun Fact: The highest resale ticket price for Taylor Swift’s Era’s Tour in Toronto was $38,000).
Insight
Because real fans are the most emotionally invested, they become the primary targets for scalpers who exploit their passion to turn an unethical profit.
Idea
Spotify is for the fans.
Team
Rebecca Vanular, Meghan MacCormack & Silas Le Blanc
My Role
Art Direction
