Canada Life
Unexpected Losses
This social campaign bridges the gut-punch of a blindside Game 7 loss with the sudden reality of an unexpected insurance claim to make Canada Life relatable to a cynical audience.
Loss Hotline
After major Canadian team losses text LOSS to our number for a dose of empathy and humour (because sometimes you just need to know you're covered. Emotionally, at least.)
Experiential
Loss Insurance pop-up with Canada Life tissues at major Canadian team games (Raptors, Leafs, Jays, Oilers, Flames, Canucks, Jets, Canadiens, Senators, etc.
OOHs with recognizable scenes from (unfortunately) iconic losses
Team
Rebecca Vanular & Alessandra Singh
My Role
Art Direction & Copywriting